Research on Business Innovation of Chinese Rural Financial Institutions

With the development of Chinese rural economy and improvement of peasants' living standard in recent years, requirements to modern financial services have been raised. But many problems still exist in current rural financial services. Facing with the problems and growing rural financial demands, rural financial institutions have to carry out business innovation. It not only relates with their ability and level to serve for "three rural", but also relates with their long-term development in rural area. Only by knowing the particularity of rural financial environment, making full use of science and technology in business innovation, establishing reasonable incentive and restraint mechanism in human resource management and using suitable innovation strategies, can rural financial institutions succeed in business innovation and promote long-term development of financial business.