Country selection problem for business venturing in Z-information environment

In the period of internationalization, choice of a country for doing business is a challenging problem. In existing works, this problem is considered for the cases of crisp, statistical, or fuzzy information. However, real international business problems are characterized by fuzziness and partial reliability of information. In this paper we propose a multi attribute decision making approach to country selection under Z-number-valued information. The approach relies on the methods (which were published by the authors earlier) of consistency-driven Z-number-valued matrix and determination of its eigenvector. A real world application on country selection with nine real countries is used to illustrate the proposed approach.(c) 2022 Elsevier Inc. All rights reserved.