Exploring new web-based tools to identify public interest in science

被引：40

作者：

Baram-Tsabari, Ayelet ^{[1
]}

Segev, Elad ^{[2
,3
]}

机构：

[1] Technion Israel Inst Technol, Dept Educ Technol & Sci, IL-32000 Haifa, Israel

[2] Hebrew Univ Jerusalem, IL-91905 Jerusalem, Israel

[3] Ben Gurion Univ Negev, IL-84105 Beer Sheva, Israel

来源：

PUBLIC UNDERSTANDING OF SCIENCE | 2011年 / 20卷 / 01期

关键词：

data mining; Google; international comparisons; pseudoscience; public interest in science; search queries; SCIENTISTS;

D O I：

10.1177/0963662509346496

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

There is scant research-based evidence regarding what the public is interested in knowing about science, and more knowledge is needed to tailor relevant and engaging formal and free-choice science environments for different publics. This methodological paper describes the potential and limitations of three existing web-based tools - Google Trends, Google Zeitgeist, and Google Insights for Search - for PUS research. It shows how these tools can be used to (1) identify interests in science and pseudoscience, (2) conduct a cross-national comparison of popular science and pseudoscience-related searches and (3) discover possible motivations when searching for specific terms. Trends identified using analyses of online queries are discussed. These provide a bottom-up assessment of PUS, and may add another argument to the controversy regarding quantitative measures and the deficit model.

引用

页码：130 / 143

页数：14

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