Innovativeness of residential care services in Poland in the context of strategic orientation

被引：7

作者：

Ejdys, Joanna ^{[1
]}

机构：

[1] Bialystok Tech Univ, Wiejska St 45A, PL-15351 Bialystok, Poland

来源：

20TH INTERNATIONAL SCIENTIFIC CONFERENCE - ECONOMICS AND MANAGEMENT 2015 (ICEM-2015) | 2015年 / 213卷

关键词：

Residential care; Innovativeness; Strategic orientation; Marketing orientation; Learning orientation; Entrepreneurial orientation; LEARNING ORIENTATION; MARKET ORIENTATION; ENTREPRENEURIAL ORIENTATION; PERFORMANCE; CAPABILITY; SMES;

D O I：

10.1016/j.sbspro.2015.11.461

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The objective of this study was to examine existing relationships between three constructs of strategic orientation: (i) marketing; (ii) learning and (iii) entrepreneurial orientation and innovativeness level of residential care units in Poland. The data used to achieved research goal of the study was drawn from 115 residential care. A survey method was used to collect data. Research confirmed the existing statistically significant positive relationships between entrepreneurial orientation (EO) and innovativeness (OI) and between marketing orientation (MO) and innovativeness. Regression analysis showed that relation between learning orientation (LO) and innovativeness level of residential care services is statistically insignificant. (C) 2015 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license.

引用

页码：746 / 752

页数：7

共 23 条

[1] Entrepreneurial orientation of SMEs, product innovativeness, and performance [J].