Exploring brand preference and its spatial patterns in the Chinese automobile market

被引：2

作者：

Liu, Zhimin ^{[1
,2
]}

Song, Wei ^{[2
]}

Liu, Daqian ^{[3
]}

Lu, Jia ^{[4
]}

机构：

[1] Northeast Normal Univ, Sch Geog Sci, Changchun, Jilin, Peoples R China

[2] Univ Louisville, Depyt Geog & Geosci, Louisville, KY 40292 USA

[3] Chinese Acad Sci, Northeast Inst Geog & Agroecol, Changchun, Jilin, Peoples R China

[4] Valdosta State Univ, Geosci Program, Valdosta, GA USA

来源：

JOURNAL OF SPATIAL SCIENCE | 2018年 / 63卷 / 02期

基金：

中国国家自然科学基金;

关键词：

automobile purchasing; brand preference; Chinese automobile market; regional heterogeneity; spatial concentration; CONSUMER PREFERENCE; REGIONAL DIFFERENCES; PURCHASE INTENTIONS; CAR SALES; INDUSTRY; PERSONALITY; MODEL; PRICE; PERCEPTIONS; INNOVATION;

D O I：

10.1080/14498596.2018.1488631

中图分类号：

P9 [自然地理学];

学科分类号：

0705 ; 070501 ;

摘要：

China has remained the world's largest new-automobile market, where personal vehicles play an increasingly important role in people's daily lives. Using automobile sales volumes for 337 prefecture-level cities from the Economic Advisory Centre of the State Information Centre, this study examined automobile brand preference and its spatial variation in China. The market shares of automobile brands and revealed comparative advantages in city markets were analysed, and geographical patterns were explored using spatial statistics. Analytical results revealed apparent regional heterogeneity and spatial concentration in automobile brand preference across China's automobile market.

引用

页码：399 / 417

页数：19

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