Seeing the Construction of Green Supply Chain from "Two-oriented Society"

Constructing green supply chain system is a necessary requirement to establish the "two-oriented society" and implement sustainable development system. It has an important significance to the whole society to set up correct consumption views and social values. Based on analyzing the research status quo of related green supply chain and the existing problems at home and abroad, this paper combined the new mission that "two-oriented society" endowed to social development, and put forward the following two new ideas to construct the green supply chain: the first is to strengthen the resource management of supply chain using TOC theory, definitude emphases on resource control, find the entry point to foster awareness of saving resources, and set up the coordinated control mechanism of supply chain that could make it in continuous optimization process; the second is to advance the process of environmental protection practice by using computer information technology. It could construct network platform, establish green database, advanced information system and computer simulation technology to strengthen the communication among enterprises, government and academia. The main purpose is to encourage the enterprise to go the way of environmental protection and implement the conception of green supply chain practically.