Devouring the Hallyu: Development, Hybridization, and Latin American Cannibalism

This article presents a brief history of the Korean wave or Hallyu, its generations and physiognomy. It also analyses the growth of this phenomenon in Asia and Latin America based on the parallelism between the assimilation of technologies, Western modes of representation in the Korean creative industry, and the design of public policies by the Korean State. Finally, the hybrid character of the Hallyu will be discussed as well as the totalizing character of the label "Korean culture", and also the need to approach this manifestation from a cultural construct specific to Latin America; for this, the cultural anthropophagy proposal is used.