Exploring Use Intention of a Smart Bike-Sharing System-Extending Technology Acceptance Model with Trust

被引:9
作者
Lai, Wen-Tai [1 ]
机构
[1] Wenzao Ursuline Univ Languages, Dept Int Business Adm, Kaohsiung 810, Taiwan
来源
LISS 2014 | 2015年
关键词
Usage intentions mart; Bike-sharing system; Technology acceptance model (TAM); Trust;
D O I
10.1007/978-3-662-43871-8_230
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
This study investigates the factors affecting consumers' use intention of a smart bike-sharing system by employing an extended technology acceptance model (TAM) with trust. By using survey data collected in Taipei where a smart bike-sharing system is under operation, we apply the structural equation modeling technique to analyze the extended TAM model. Results reveal that customer's attitude toward the system and perceived usefulness have direct effects on their use intention.
引用
收藏
页码:1597 / 1603
页数:7
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