Criteria instability and the isolated option effect

被引：1
|
作者：
Palmeira, Mauricio M. [1 ]
Krishnan, H. Shanker [1 ]
机构：
[1] Indiana Univ, Dept Mkt, Bloomington, IN 47405 USA
来源：
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES | 2008年 / 106卷 / 02期
关键词：
isolated option effect; decision making; sequential choice; decision models; random component;
D O I：
10.1016/j.obhdp.2007.12.001
中图分类号：
B849 [应用心理学];
学科分类号：
040203 ;
摘要：
In two-stage choices, decision makers often compare a new (isolated) option with the winner from the first stage. Previous research has identified a choice advantage for an isolated option, ostensibly due to loss aversion. We propose an alternative mechanism suggesting that instability of the criteria used in each choice stage is the main driver of the isolated option effect. Results from a series of experiments support the criteria instability account and not loss aversion as the explanation for the isolated option effect. (c) 2008 Elsevier Inc. All rights reserved.
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页码：153 / 167
页数：15
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