Study on credit evaluation model and algorithm for C2C e-commerce

被引：5
|
作者：
Piao, Chunhui [1 ,3 ]
An, Jing [2 ]
Fang, Meiqi [1 ]
机构：
[1] Renmin Univ China, Sch Informat, Beijing 100872, Peoples R China
[2] Shijiazhuang Railway Inst, Sch Comp & Informat Engn, Shijiazhuang 050043, Peoples R China
[3] Shijiazhuang Railway Inst, Sch Econ & Management, Shijiazhuang 050043, Peoples R China
来源：
ICEBE 2007: IEEE INTERNATIONAL CONFERENCE ON E-BUSINESS ENGINEERING, PROCEEDINGS | 2007年
关键词：
C2C e-commerce; credit; reputation; credit evaluation model; credit evaluation algorithm;
D O I：
10.1109/ICEBE.2007.77
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The reputation problem is one of the main bottleneck problems for e-commerce. To a certain extent, the credit evaluation systems provided by C2C e-commerce websites guarantee the safety of transactions on Internet, and promote people's online shopping wishes. This paper first introduces existing credit evaluation model for C2C e-commerce, and analyzes the major problems in it. Then an improved credit evaluation model for C2C e-commerce is created Based on the improved model, a new weighted rating algorithm is proposed to reflect the influence of evaluation-provider's credit and the amount of a transaction on the change of the evaluation-receiver's credit. And a new credit updating algorithm is described The new credit evaluation model is validated using synthetic data.
引用
收藏
页码：392 / +
页数：2
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