Developing the Cultural Route Evaluation Model (CREM) and its application on the Trail of Roman Emperors, Serbia

The principal aim of this paper is to establish a Cultural Route Evaluation Model (CREM) to better assess the importance of cultural routes for tourism development taking into account both heritage values and economic impacts. Thismodel is applied to 'The trail of the Roman Emperors' in Serbia. This application is based on two groups of values - the 'main values' namely scientific, route-specific, economic, and protection and conservation Values, and secondly additional values. It is found that not all values contribute equally to the final assessment score, but the CREM model and the related matrix visually highlight current and potential values of the trail, thereby permitting management to devise policies that would enable the trail to better achieve its purposes. (C) 2015 Elsevier Ltd. All rights reserved.