The Role of Social Media in Social Advocacy

In recent years, the rapid uptake of information and communication technologies (ICTs) in Malaysian civil society has led to the growing participation in the political landscape as a means of addressing community development challenges. In this research-in-progress chapter, we aim to demonstrate the utility of social media technologies in enabling social advocacy. Based on an in-depth case study of the 2014 Soup Kitchen Ban in Kuala Lumpur, this study examines how social media can be used to organize grassroots and communities to push for change, giving rise to technology assisted social advocacy.