Free trade areas as cross-cultural knowledge-sharing platforms: evidence from the Sino-Vietnam case

Purpose A free trade area (FTA) is the designated economic area where bilateral trades between membership nations are tax-free. An FTA provides an important knowledge-sharing platform across cultures. Most studies discuss FTA issues from the perspectives of economics and international law. However, this study aims to analyse the challenges and opportunities relating to FTAs from a novel, integrative perspective of culture and knowledge management. Design/methodology/approach This study used a single-case study design to investigate the Sino-Vietnam bilateral trade conditions in the FTA of the Regional Economic Comprehensive Partnership. Semi-structured interviews were conducted in Yunnan province, China, with government officials and firm managers involved in Sino-Vietnam trade. Findings This study identifies three major challenges in the China-Vietnam case: the existence of a knowledge iceberg, the lack of deep mutual trust and the inconsistency of bilateral port policies. This study identifies three possible solutions to these challenges: creating different communication channels for knowledge sharing, building mutual trust and respect for knowledge sharing and reducing inconsistencies in the two border gate management systems. Research limitations/implications Considering cross-cultural knowledge sharing, this study provides new insight and feasible guidance for better cooperation of member countries of FTAs all over the world. Originality/value This research is novel because it considers the FTA as a knowledge-sharing platform where the intersection of diverse cultural values and judgement may result in a variety of knowledge icebergs. Thus, this study enriches the FTA research by focussing on the intersection of culture and knowledge management.