Use of photographs from Spanish stock photography banks in advertising

被引：0

作者：

Marcos-Recio, Juan-Carlos ^{[1
]}

Sanchez-Vigil, Juan-Miguel ^{[2
]}

Olivera-Zaldua, Maria ^{[2
]}

机构：

[1] UCM, Secc Dep Bibliotecon & Documentac, Fac Ciencias Informac, Madrid 28040, Spain

[2] UCM, Dept Bibliotecon & Documentac, Madrid 28010, Spain

来源：

PROFESIONAL DE LA INFORMACION | 2011年 / 20卷 / 04期

关键词：

Agencies; Stock photography banks; Photography; Advertising photography; Photo libraries; Advertising; Aisa; Asa; Album; Latinstock; Oronoz; Prisma; Quickimage;

D O I：

10.3145/epi.2011.jul.04

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Agencies and image banks offer millions of photographs for use in advertising and publishing. During the last decade the sector has undergone a radical change due to the digital impact and the globalization of the business. Structures have been refurbished, major investments in digitization have been made and at the same time, new marketing models have been adopted. This study reviews the use of photographs from the commercial stock photography banks in advertising in Spain. Seven agencies of different size and objectives have been chosen as a reference.

引用

页码：384 / 391

页数：8

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