Co-created value: Multidimensional scale and nomological network

被引:139
作者
Busser, James A. [1 ]
Shulga, Lenna V. [2 ]
机构
[1] Univ Nevada, William E Harrah Coll Hotel Adm, 4505 Maryland Pkwy,Box 456021, Las Vegas, NV 89154 USA
[2] Univ Hawaii Manoa, Sch Travel Ind Management, 2560 Campus Rd,George Hall 219, Honolulu, HI 96822 USA
关键词
Co-created value; Scale development; Service-dominant logic; Wellbeing; Service advantage; Trust; CUSTOMER ENGAGEMENT BEHAVIOR; PERCEIVED VALUE; SERVICE LOGIC; DOMINANT LOGIC; EXPERIENCE; ANTECEDENTS; TRUST; SATISFACTION; PERSPECTIVE; PERCEPTIONS;
D O I
10.1016/j.tourman.2017.09.014
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
Although, increasing interest is given to value co-creation in service industries, including tourism and hospitality, there is a lack of a valid and reliable instrument that measures value from the co-created perspective. Study addresses a research gap by developing conceptually grounded and psychometrically sound scale of co-created value. Derived from service-dominant logic and theory of value, co-created value is conceptualized as a personal appraisal of the meaningfulness of a service based on what is contributed and what is realized through collaboration. The scale development and validation followed multi-step multi-stage methodology and verified the measure in different tourism and hospitality contexts. The analyses resulted in 25-item 5-dimension original scale representing: meaningfulness, contribution, collaboration, recognition and emotional response. The co-created value scale was tested for concurrent validity using consumer loyalty as a part of the nomological network, with antecedents operationalized as openness and authenticity and consequences as well-being, competitive advantage, commitment, and trust. (C) 2017 Elsevier Ltd. All rights reserved.
引用
收藏
页码:69 / 86
页数:18
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