Platform differentiation plan for platform leverage across market niches

被引：13

作者：

Cai, Y. L. ^{[1
]}

Nee, A. Y. C. ^{[1
,2
]}

Lu, W. F. ^{[1
,2
]}

机构：

[1] Singapore MITAlliance, IMST Program, Singapore, Singapore

[2] Natl Univ Singapore, Dept Mech Engn, Singapore 117576, Singapore

来源：

CIRP ANNALS-MANUFACTURING TECHNOLOGY | 2008年 / 57卷 / 01期

关键词：

product design methodology; design method; product platform leverage strategy;

D O I：

10.1016/j.cirp.2008.03.088

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

This paper presents a methodology of proposing a platform differentiation plan (PDP) to provide a platform leverage strategy across market niches. PDP is designed to provide a consistent balance between mutual differentiation and components sharing for the leveraged platforms at the early product planning stage. Two indices, i.e. differentiation index (DI) and commonality opportunity index (COI),are presented to represent the dimensions of product platform differentiation and commonality, respectively. Through a case study of electronic test equipment (ETE), the usefulness of PDP for the platform leverage strategy across market niches is demonstrated. (C) 2008 CIRP.

引用

页码：141 / 144

页数：4

共 7 条

[1]

[Anonymous], COMP ADV CREATING SU

[2] CONJOINT-ANALYSIS IN MARKETING - NEW DEVELOPMENTS WITH IMPLICATIONS FOR RESEARCH AND PRACTICE [J].

GREEN, PE ;

SRINIVASAN, V .

JOURNAL OF MARKETING, 1990, 54 (04) :3-19

[3]

Meyer MH, 1997, The Power of Product Platforms: Building Value and Cost Leadership

[4] Using conjoint analysis to help design product platforms [J].

Moore, WL ;

Louviere, JJ ;

Verma, R .

JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1999, 16 (01) :27-39

[5] Design reuse methodology for product family design [J].

Ong, S. K. ;

Xu, Q. L. ;

Nee, A. Y. C. .

CIRP ANNALS-MANUFACTURING TECHNOLOGY, 2006, 55 (01) :161-164

[6]

Robertson D, 1998, SLOAN MANAGE REV, V39, P19

[7] THE ROLE OF PRODUCT ARCHITECTURE IN THE MANUFACTURING FIRM [J].

ULRICH, K .

RESEARCH POLICY, 1995, 24 (03) :419-440

← 1 →