Is "strategy" a dirty word?

被引:24
作者
Houston, Mark B. [1 ]
机构
[1] Texas A&M Univ, Mays Business Sch, Dept Mkt, 220C Wehner Hall, College Stn, TX 77843 USA
关键词
D O I
10.1007/s11747-016-0481-x
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:557 / 561
页数:5
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