USING THE BALANCED SCORECARD FRAMEWORK FOR INTEGRATING TRADITIONAL STRATEGY & E-BUSINESS DEVELOPMENT STRATEGY ENVIRONMENT

被引:0
作者
Thomopoulos, Aristodimos [1 ]
Siassiakos, Konstantinos [2 ]
Kaimakamis, George [2 ]
机构
[1] DIADIKASIA Business Consultants SA, Athens 15231, Greece
[2] Technol Inst Chalkida, Logist Dept, GR-32200 Thiva, Greece
来源
MARKETING AND MANAGEMENT SCIENCES | 2008年
关键词
D O I
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中图分类号
F [经济];
学科分类号
02 ;
摘要
It is becoming commonly accepted by the decision makers of the companies that e-business is not a panacea and it could be a threat and opportunity at the same time depending on the strategic positioning of the firm, its maturity and ability to operate successfully within a new environment, the duration of the designing process etc. In this paper, we develop a methodology, based on the Balanced Scorecard framework, for the firms that are willing to be involved with e-business, according to an integrated development and transition plan.
引用
收藏
页码:596 / +
页数:2
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