USING THE BALANCED SCORECARD FRAMEWORK FOR INTEGRATING TRADITIONAL STRATEGY & E-BUSINESS DEVELOPMENT STRATEGY ENVIRONMENT

被引：0

作者：

Thomopoulos, Aristodimos ^{[1
]}

Siassiakos, Konstantinos ^{[2
]}

Kaimakamis, George ^{[2
]}

机构：

[1] DIADIKASIA Business Consultants SA, Athens 15231, Greece

[2] Technol Inst Chalkida, Logist Dept, GR-32200 Thiva, Greece

来源：

MARKETING AND MANAGEMENT SCIENCES | 2008年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

It is becoming commonly accepted by the decision makers of the companies that e-business is not a panacea and it could be a threat and opportunity at the same time depending on the strategic positioning of the firm, its maturity and ability to operate successfully within a new environment, the duration of the designing process etc. In this paper, we develop a methodology, based on the Balanced Scorecard framework, for the firms that are willing to be involved with e-business, according to an integrated development and transition plan.

引用

页码：596 / +

页数：2

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