Understanding urban neighborhood differences in willingness to implement green infrastructure measures: a case study of Syracuse, NY

Green infrastructure is increasing in use in many major cities of the United States as a measure of stormwater control. Policy makers have opted for the use of green infrastructure measures as they add both aesthetic and functional value to the landscape. There is a need to understand the view of the public regarding the use of green infrastructure in their neighborhoods, specifically the factors that influence the public's willingness to implement green infrastructure on private properties. This study utilizes a door-to-door survey to examine citizens' knowledge and willingness to implement green infrastructure technologies within two neighborhoods in Syracuse, New York. Results indicate that residents have high levels of knowledge regarding the use of green infrastructure methods for stormwater control, with no differences in socio-demographic variables affecting such green infrastructure knowledge. There is also strong willingness to implement green infrastructure measures whether provided free or whether a savings is accrued with implementation. Additionally, key factors affecting citizens' willingness to implement green infrastructure are efficacy, aesthetics, and cost. This study indicates that perhaps a targeted approach can be taken for implementing green infrastructure measures. The profile of the most likely person to target includes those that are low income, desire to improve the overall aesthetic of their community and their personal space, and those whose financial commitments will not be strained. The study therefore provides valuable information for policy makers interested in using urban private properties to expand green spaces. (C) 2014 Elsevier B.V. All rights reserved.