Constructing a virtual destination: Li Ziqi's Chinese rural idyll on YouTube

被引：7
作者：
Jiao, Yang [1 ]
Meng, Mark Zhenhao [2 ]
Zhang, Yunzi [3 ]
机构：
[1] Wenzhou Univ, Overseas Chinese Coll, Adm Bldg 1112,South Campus, Wenzhou, Zhejiang, Peoples R China
[2] Indiana Univ Kokomo, Dept Hospitality & Tourism Management, Kokomo, IN USA
[3] Northern Marianas Coll, Sch Business, POB 501250, Saipan, CM 96950 USA
来源：
JOURNAL OF TEACHING IN TRAVEL & TOURISM | 2022年 / 22卷 / 03期
关键词：
Shi Wai Tao Yuan; rural tourism; COVID-19; rural idyll; YouTube; TOURISM; URBANIZATION; HEALTH;
D O I：
10.1080/15313220.2022.2096178
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
This paper investigates the key elements of a rural idyll constructed collaboratively by YouTube influencer Li Ziqi and her global audience in order to provide insights on how the imaginaries of a virtual destination help viewers to experience a rural idyll through watching YouTube videos and its implications for rural tourism. We employed grounded theory analysis in analyzing viewer comments to identify several groups of themes that are linked to the theories of Shi Wai Tao Yuan and rural idyll. The paper discusses a rural idyll constructed online and its potential for developing the current system of rural tourism management.
引用
收藏
页码：279 / 294
页数：16
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