In order to evaluate the capabilities of NMR spectroscopy for investigation of the solvatochromic effect in luminophore solutions, the H-1 NMR chemical shifts of Nile Red in mixtures of solvents with different polarities (benzene, toluene, methanol) has been determined. Their dependence upon the solvent mixture composition has been revealed and binding sites for luminophore and solvent component molecules have been determined. The results of the NMR study are consistent with data on the fluorescence of Nile Red solutions in toluene-ethanol mixtures.