Understanding applicants' reactions to gamified recruitment

Gamification has become a trend in organisations. However, little research has empirically analysed its potential for recruitment. This study explores the antecedents and outcomes of applicants' attitudes towards a gamified recruitment tool by drawing on SDT and TAM. Data from 239 individuals who participated in a gamified recruitment process were analysed using partial least squares structural equation modelling. The results show that applicants' attitudes are associated with their perceptions of ease of use and usefulness, which are correlated with the tool's ability to satisfy their needs for competence and autonomy and to promote autonomous motivation. The findings also confirm the association between applicants' attitudes towards the gamified recruitment tool and their recommendation intention, their satisfaction with the tool and perceived organizational attractiveness. In conclusion, this study provides a theoretical foundation based on SDT and the TAM and empirical support for the use of business simulation games in gamified recruitment processes.