EXPERIENCE OF MILLENNIALS USING SMARTPHONES IN E-COMMERCE

被引：0

作者：

Horvath, Jakub ^{[1
]}

Bacik, Radovan ^{[1
]}

Fedorko, Richard ^{[1
]}

机构：

[1] Univ Presov Presov, Fac Management, Konstantinova 16, Presov 08001, Slovakia

来源：

MARKETING IDENTITY: OFFLINE IS THE NEW ONLINE | 2019年

关键词：

E-Commerce; M-Commerce; Millennials; Online Shopping; Smartphones;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Mobile marketing is a tactical tool of marketing communication that uses mobile technology to present ideas, products or services. Its advantage is that it allows immediate interaction with the target audience - customers, depending on their location or the situation they are in when they receive marketing information. The goal of this paper is to broaden knowledge in the field of e-commerce and m-commerce, to find out how confident are millennials in online shopping, to explore experience of Millennials with online shopping and to identify the frequency of online shopping by Millennials.

引用

页码：541 / 550

页数：10