How food marketers can sell smaller portions: Consumer insights and product innovation

被引：3

作者：

Riis, J. ^{[1
]}

Fisher, J. O. ^{[2
]}

Rowe, S. ^{[3
,4
]}

机构：

[1] Univ Penn, Wharton Sch, Jon M Huntsman Hall,7th Floor,3730 Walnut St, Philadelphia, PA 19104 USA

[2] Temple Univ, Dept Social & Behav Sci, Ctr Obes Res & Educ, Philadelphia, PA 19122 USA

[3] SR Strategy, Washington, DC USA

[4] Tufts Friedman Sch Nutr Sci & Policy, Boston, MA USA

来源：

APPETITE | 2016年 / 103卷

关键词：

Portion size; Consumer; Decision making; Product; Marketing; OBESITY;

D O I：

10.1016/j.appet.2016.03.016

中图分类号：

B84 [心理学]; C [社会科学总论]; Q98 [人类学];

学科分类号：

03 ; 0303 ; 030303 ; 04 ; 0402 ;

摘要：

Food portion size has been shown to be an important driver of energy intake. Despite the well acknowledged role of portion control in weight management, large portion sizes remain ubiquitous in the marketplace. Moving consumers towards consumption of smaller portion sizes will require changes in consumer behavior as well as changes in products available to consumers in a variety of settings. This special supplement presents cutting edge research aimed at understanding consumer behavior around portion size and innovations in product design that may promote the selection and consumption of smaller portion sizes. We identify further research that will be needed to translate basic behavioral findings into real world settings and to viable product development. (C) 2016 Published by Elsevier Ltd.

引用

页码：423 / 424

页数：2

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