THE IMPORTANCE OF INFLUENCERS IN ONLINE MARKETING

被引：0

作者：

Minarova, Martina ^{[1
]}

Smutny, Filip ^{[1
]}

Gundova, Petra ^{[1
]}

机构：

[1] Matej Bel Univ Banska Bystrica, Fac Econ, Tajovskeho 10, Banska Bystrica 97590, Slovakia

来源：

MARKETING IDENTITY: OFFLINE IS THE NEW ONLINE | 2019年

关键词：

Influencer; Influencer Marketing; Marketing; Online Marketing; Social Media;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Currently social media, blogs, vlogs and influencer marketing have incredible potential as persuasion tools and their persuasive function is of great importance as they have a great influence over public opinion. The companies have been encouraged to turn their attention from traditional marketing tools to new marketing tools. Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers and orients marketing activities around these influencers. Another positive aspect of influencer marketing are also social campaigns which influencers start to actively involve in. The aim of this contribution is to present the results of primary research focused on knowing if currently influencers are important in marketing. For the purpose of gaining data we used the method of questioning via the tool of a questionnaire and an interview.

引用

页码：911 / 926

页数：16