Aerobics Clothing Consumption Behavior of College Students in Hangzhou

被引：0

作者：

Yan, Yuxiu ^{[1
]}

He, Wenjuan ^{[1
]}

Lou, Lijuan ^{[1
]}

Tao, Jianwei ^{[2
]}

Lin, Minbo ^{[2
]}

机构：

[1] Zhejiang Sci Tech Univ, Hangzhou, Zhejiang, Peoples R China

[2] Zhejiang Bangjie Digital Knitting Co Ltd, Yiwu, Zhejiang, Peoples R China

来源：

ADVANCES IN TEXTILE ENGINEERING | 2011年 / 331卷

关键词：

College Students; Aerobics Clothing; Consumption Behavior;

D O I：

10.4028/www.scientific.net/AMR.331.628

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Paper studies the aerobics clothing consumption behavior of college students in Hangzhou. By the way of detailed questionnaire and statistics analysis, the survey gets the conclusions about the preferred shopping site, factors influencing consumers' shopping decision, price choices, sources of information, color preference and decorative elements. So the research can help the enterprise fully understand college students' consumption behavior of aerobics clothing and meet their demands.

引用

页码：628 / +

页数：2

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