What's at stake? An analysis of employee social media engagement and the influence of power and social stake

被引:28
作者
Smith, Brian G. [1 ]
Stumberger, Neva [1 ]
Guild, Justin [1 ]
Dugan, Amanda [1 ]
机构
[1] Purdue Univ, W Lafayette, IN 47907 USA
关键词
Power; Social media; Engagement; Strategic communication; Stakeholders; PUBLIC-RELATIONS; NETWORKING SITES; COMMUNICATION; GRATIFICATIONS; EMPOWERMENT; COMMUNITY;
D O I
10.1016/j.pubrev.2017.04.010
中图分类号
F [经济];
学科分类号
02 ;
摘要
Engagement has become the new buzzword for public relations, in both research and practice. And yet, despite its centrality and import for public relations, the concept still remains severely under-developed. Discussions have centered on engagement's connection to the organization public relationship and its role in facilitating and mediating relationship outcomes. Yet, two considerations of engagement have gone practically unconsidered: the sense of power and sense of stake of a public or stakeholder group in social media activities regarding an organization. This study examines social media engagement among employees and argues for a need to consider stake and relational connection as critical components.
引用
收藏
页码:978 / 988
页数:11
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