The pragmatic and ethical barriers to corporate social responsibility disclosure: The Nike Case

被引:71
作者
De Tienne, KB [1 ]
Lewis, LW [1 ]
机构
[1] Brigham Young Univ, Marriott Sch Management, Dept Org Leadership & Strategy, Provo, UT 84602 USA
关键词
commercial speech; free speech; corporate; social responsibility; CSR reporting; Nike;
D O I
10.1007/s10551-005-0869-x
中图分类号
F [经济];
学科分类号
02 ;
摘要
Numerous studies have documented the demand for information regarding corporations' relationships to society. Much recent research has demonstrated why stakeholders need this information, and how it benefits both companies and the public. These studies suggest numerous methods by which companies can effectively disclose corporate social responsibility (CSR) information to the public, but in practice, reporting this type of information is fraught with legal and ethical uncertainty often unexplored in most literature. This article represents a fresh analysis of the numerous pragmatic consequences and legal and ethical complications inherent in CSR reporting, using Nike Corporation as a case example. The article discusses the theoretical viewpoints surrounding the ethics of CSR disclosure, and presents the case of Nike and the complications it encountered while advertising CSR information. The article ends, with an analysis of CSR auditing as a possible solution to companies seeking to improve the method and transparency of social responsibility reporting.
引用
收藏
页码:359 / 376
页数:18
相关论文
共 48 条
[1]  
ARGENTI PA, 2002, POWER CORPORATE COMM, P197
[2]  
BENADY A, 2002, TIMES LONDON 0923, P4
[3]  
BISKUPIC J, 2003, US TODAY 0113, pA2
[4]  
BROWNE MN, 1974, MSU BUS TOP-MICH ST, V22, P47
[5]  
BYRUM RB, 2003, ADVERTISING AGE, V74, P22
[6]  
CAMPBELL D, 2003, GUARDIAN 1117, P25
[7]  
Dave CG, 2000, INDIAN J CHEM B, V39, P210
[8]  
DIERICKX C, 2004, BUSINESS WIRE, P1
[9]  
EDWARDS J, 2002, BRANDWEEK, V43, P18
[10]  
EMERSON T, 2001, NEWSWEEK 0312