Introduction: the work is written in the discourse of economic anthropology. The relevance of the institute of gift-giving among the Ob-Ugric peoples is determined by the interest in the study of their traditional culture, as well as the desire to determine its role and functions in the modern global world. Objective: to consider and analyze different types of gift exchange and related communications among the Ob-Ugric people in the past and in modern practices. Research materials: the author's field materials collected among different groups of Ob-Ugric people; works of authors of the second half of the XIX - beginning of the XX centuries, containing descriptions of trade deals with the participation of the indigenous population of the Ob North. Results and novelty of the research: on the materials about the Ob Ugrians the kinship and friendship gifts connected with the custom of guesting, exchange of gifts in the rites of transition, gift exchange with spirits, gift exchange with the authorities during the period of integration into the system of Russian statehood and elements of gift exchange relations in trade are studied. The essence of the institution of gift-exchange is revealed through the theoretical developments of the classics of economic anthropology, first of all, M. Moss. Gift-giving in Khanty and Mansi culture has both real and symbolic value. The first one is equivalent to the value of things or services, and the second is determined by the fact that gifts are perceived as a pledge of success and prosperity in the future. The gift was a peculiar mechanism of maintaining ties both between different collectives within the community and with the outside world, including otherworldly forces.
