共 60 条
- [3] Andaleeb S.S., 1992, RES MARKETING, V11, P1
- [4] [Anonymous], 1998, Strategic brand management
- [5] [Anonymous], BUSINESS HORIZONS
- [6] [Anonymous], 1999, J MARK HIGH EDUC, DOI DOI 10.1300/J050V09N01_05
- [7] [Anonymous], 2009, GENERATIONS ONLINE 2
- [8] Asderaki F., 2012, International Conference on Information Communication Technologies in Education, V13, P498
- [9] Baldinger AL, 1996, J ADVERTISING RES, V36, P22
- [10] Barnes N.G., 2011, Social media adoption soars as higher-ed experiments and reevaluates its use of new communications tools