South African consumers' willingness to pay a premium for Karoo Lamb: The influence of subjective and objective knowledge, label information and demographics

被引：8

作者：

Donoghue, Sune ^{[1
]}

Wilken-Jonker, Ina ^{[1
]}

Steffens, Francois E. ^{[1
]}

Kirsten, Johann F. ^{[2
]}

机构：

[1] Univ Pretoria, Dept Consumer & Food Sci, Pretoria, South Africa

[2] Stellenbosch Univ, Bur Econ Res, Stellenbosch, South Africa

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2021年 / 63卷

关键词：

Geographic origin; Karoo Lamb; Willingness to pay a premium; Objective knowledge; Subjective knowledge; Label information; Demographics; QUALITY;

D O I：

10.1016/j.jretconser.2021.102664

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In South Africa, Karoo Lamb is a prestigious product associated with free range production. This study examined the influence of subjective and objective Karoo Lamb knowledge, the importance of label information, and demographics on consumers' willingness to pay a premium for Karoo Lamb products. A panel of 355 consumers who had previously purchased lamb/mutton products completed an online questionnaire. The importance of Karoo Lamb label information, subjective Karoo Lamb knowledge and population group had a significant positive impact on willingness to pay a premium for Karoo Lamb. Objective Karoo Lamb knowledge and other demographics did not have a significant impact.

引用

页数：9

共 3 条

[1] DETERMINING SOUTH AFRICAN CONSUMERS' WILLINGNESS TO PAY FOR CERTIFIED KAROO LAMB: AN APPLICATION OF AN EXPERIMENTAL AUCTION
van Zyl, K.
Vermeulen, H.
Kirsten, J. F.
AGREKON, 2013, 52 (04) : 1 - 20
[2] Objective and Subjective Measures of Willingness to Pay for Green Electricity: Do They Measure the Same? Evidence from a South African Case
Chan, Kai-Ying A.
Oerlemans, Leon A. G.
Volschenk, Jako
Oliver, Henry
2011 PROCEEDINGS OF PICMET 11: TECHNOLOGY MANAGEMENT IN THE ENERGY-SMART WORLD (PICMET), 2011,
[3] Consumers' subjective and objective consumerism knowledge and subsequent complaint behaviour concerning consumer electronics: a South African perspective
Donoghue, Sune
van Oordt, Chanelle
Strydom, Nina
INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2016, 40 (04) : 385 - 399

← 1 →