Human Relationship with the World of Technologies of the New Media

This article discusses human existence in contemporary technological media culture, how new media affects a human worldview. The article analizes invisible technology control. It shows that humans are programmed in the new media world. Some needs and habits are installed into them. Using the algorithms of social networking companies, the line between privacy and publicity is disappearing and humans feel insecure. The article discusses toxic comunication related to falsifications, fake news. This text also shows how the human being exists in social networks, It discusses how young people watch reality shows on YouTube in which various stars and influencers try to show themselves. For them being means appearance. The article analyses how the internet becomes the field for intense and hot debates as well as for heated information wars in which truth is constructed for pragmatic purposes. The boundary situation of the war between Ukraine and Russia opens up a harsh and cynical reality which pushes us out of the comfort zone of consumeristic world and reveals the danger of non-existence.