The Effect of Implementing SEO Techniques and Websites Design Methods on E-Tourism Development: A Study of Travel Agencies E-Tourism Websites

被引:0
|
作者
Shafiee, Majid Mohammad [1 ]
Rahimzadeh, Shirin [1 ]
Haghighizade, Reyhane [1 ]
机构
[1] Univ Isfahan, Dept Management, Esfahan, Iran
来源
2016 10TH INTERNATIONAL CONFERENCE ON E-COMMERCE IN DEVELOPING COUNTRIES: WITH FOCUS ON E-TOURISM (ECDC) | 2016年
关键词
Website design; SEO techniques; E-tourism; Tourism centers; Travel agencies; CONSUMER TRUST; ONLINE; IMPACT; COMMERCE; CHOICE; MODEL;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
In modern societies, all activities of businesses is for participating more effectively among of market competitors and in addition to their physical presence, their virtual presence is also felt. This new sort of presence has caused that at present time we can see all businesses design websites and in this way notify their customers in the virtual space about the information of their business. As a result, it is possible that in the beginning costumers become familiar with Companies websites and then figure out the real part of the businesses that this issue takes special attention for websites design and website's position improvement in search engines. In this study, with a particular focus on the Web sites that are related to tourism centers and travel agencies, the effect of their websites design styles and implement of SEO techniques on the e-tourism development has investigated. Statistical data have been collected through distributing questionnaire among 70 users of mentioned website and after approving its validation, the results indicate that there is a significant relationship between the effective factors of affecting a proper website design and implement of SEO with the development of tourism.
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页数:8
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