Design of Customized Sea Container House in the Context of Industry 4.0-A Case Study

One of the most important challenges for the success of manufacturers, according to the concept Industry 4.0 (I4.0), is to improve the efficiency and flexibility of production processes. The type of mass production customization consists in personalizing an offer of an enterprise on a large scale, which is possible due to the dynamic development of production technology and in-depth knowledge of customers' needs and preferences. Designing a new product requires not only knowledge of the technology itself or product organization, but also the ability to involve a customer in the design process of a new product. Therefore this article proposes a model of the customized product design process using virtual reality (VR). VR is one of the I4.0 technologies, which is an immersion in a completely virtual environment. The main contribution of this work is an evaluation of this approach on an actual case study, on the process of manufacturing modular homes from prefabricated HQ 40-foot shipping.