The Antecedents of Sustainable Employer Brand Image

被引：0

作者：

Kaewsawang, Saengdao ^{[1
]}

Winit, Warat ^{[2
]}

机构：

[1] Chiang Mai Univ, Fac Business Adm, Chiang Mai 50000, Thailand

[2] Chiang Mai Univ, Fac Business Adm, Dept Mkt, Chiang Mai 50000, Thailand

来源：

ADVANCED SCIENCE LETTERS | 2016年 / 22卷 / 5-6期

关键词：

Corporate Brand Identity; Product Brand Image; Congruence Effect; Sustainable Employer Brand Image; ORGANIZATIONAL IDENTIFICATION; IDENTITY; ATTRACTIVENESS; COMMITMENT; DETERMINANTS; TURNOVER; IMPACT; WORK;

D O I：

10.1166/asl.2016.6682

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

This paper addresses the gap of sustainable employer brand image studied in the past, and proposes perceived corporate brand identity and product brand image as two key antecedents of sustainable employer brand image in perception of current employees. Additionally, two levels of perceived corporate brand identity and product brand image internal and external perspectives, and the interaction effects of these variables will be hypothesized. Theoretical contributions and managerial implications to areas of brand management will also be discussed.

引用

页码：1265 / 1268

页数：4

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