The Strategy of Universities: Are They Increasing Their Competitiveness?

The rate of the development of modern economics cannot be compared with any of the previous stages in the history of the society. Analysis of economic factors of any organization confirms that the rate of change necessary for survival in the struggle with competitors will only increase. Technological progress and globalization with each passing year contribute to these changes more and more. Currently, many Universities (including Russian) poorly respond to changing environmental conditions and unable to achieve leadership in the short and long term. The relevance of this research lies in the rationale for the selection of University development strategies based on the author's empirical research in the July-September 2017 for 42 examples of Russian Universities. Three different groups represented the analyzed Universities: national research University (global scale), Federal University (national scale) and the basic University (regional scale). The article provides a comparative analysis of the strategies content of three Universities one representative from each named group.