Student Learning Experience in the Blended Learning Project of a Marketing Module at HKUSPACE Community College

被引：0

作者：

Chow, Belinda M. F. ^{[1
]}

Chan, Flora K. C. ^{[1
]}

机构：

[1] Univ Hong Kong, Sch Profess & Continuing Educ, Coll Business & Finance, Hong Kong, Hong Kong, Peoples R China

来源：

2015 INTERNATIONAL SYMPOSIUM ON EDUCATIONAL TECHNOLOGY (ISET 2015) | 2015年

关键词：

e-Learning; blended learning; instructional design; student feedback; learning experience; marketing; innovation;

D O I：

10.1109/ISET.2015.21

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Blended learning, the use of e-learning to support traditional classroom instruction, is becoming more popular in the higher education sector with the benefits of improving student engagement and enhancing teaching and learning quality. This paper examines the implementation of blended learning in a marketing module offered by Higher Diploma in Business at School of Professional and Continuing Education, University of Hong Kong. The process of e-learning platform development, re-design of the marketing module, student feedback collection and analysis were discussed.

引用

页码：63 / 67

页数：5