CHANGES IN BUSINESS MODELS IMPLIED BY THE USE OF DIGITAL TECHNOLOGY PLATFORMS

The research work concerns digital technology platforms. They are tools that allow for establishing and intensifying various types of relationships between market participants. Due to their constantly growing importance in the economy, it is important to discuss various aspects related to it. The work focuses on examining the impact of such platforms on changes in business models. The main objective is to determine whether these platforms contribute to the implementation of innovative solutions within business models and whether they affect the level of competitiveness of enterprises. Two research methods were used in the implementation of the topic. The first is computer assisted telephone interviews. They were carried out among enterprises that received funding for the implementation and development of digital technology platforms under the Innovative Economy Operational Program. The second method is the regression analysis for CATREG (categorical regression) qualitative variables, where a model for measuring attitudes towards these platforms was developed. As a result of the research, it was found that digital technology platforms significantly influence changes in modern business models, promoting the implementation of innovative solutions within them. As a result, they constitute an important and new factor in the competitiveness of companies in the digital economy. The conducted research creates a wide field for further exploration regarding the impact of digital technology platforms on the functioning of modern enterprises and the business models used by them.