Exploring the use of positive humour as a tool in science communication: do science and non-science undergraduates differ in their receptiveness to humour in popular science articles?

被引：3
作者：
Chan, Alfred [1 ]
Udalagama, Chammika [2 ,3 ]
机构：
[1] Natl Univ Singapore, Joint Master Sci Sci Commun NUS ANU Programme, Singapore, Singapore
[2] Natl Univ Singapore, Fac Sci, Singapore, Singapore
[3] Phys Dept, Special Programme Sci SPS, Singapore, Singapore
来源：
JCOM-JOURNAL OF SCIENCE COMMUNICATION | 2021年 / 20卷 / 04期
关键词：
Popularization of science and technology; Public engagement with science and technology; Science and media; RASCH ANALYSIS; PERCEPTIONS; APPROPRIATE; SCIENTISTS; ATTITUDES;
D O I：
10.22323/2.20040206
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This study aims to test for differences in the receptiveness of science and non-science undergraduates to positive, non-aggressive humour being used in a science article, as an exploration into the utilization of such humour as a tool for more engaging science communication. The majority of the 76 respondents to an online survey were generally receptive to such use, with some differences between the two groups. It was also noted that a receptiveness to such humour may not necessarily be associated with a receptiveness to its actual use in science articles.
引用
收藏
页码：1 / 18
页数：18
相关论文
共 56 条
  • [1] Alagumalai S, 2005, EDUC ASIA PAC REG-IS, V4, P1
  • [2] [Anonymous], 2019, TODAY
  • [3] [Anonymous], 2018, WORLD EC FORUM
  • [4] A Review of Humor in Educational Settings: Four Decades of Research
    Banas, John
    Dunbar, Norah
    Rodriguez, Dariela
    Liu, Shr-Jie
    [J]. COMMUNICATION EDUCATION, 2011, 60 (01) : 115 - 144
  • [5] Bankes E., 2016, JCOM, V15, pC02, DOI [10.22323/2.15020302, DOI 10.22323/2.15020302]
  • [6] Baram-Tsabari A., 2017, Preparing Informal Science Educators, P437, DOI DOI 10.1007/978-3-319-50398-1_22
  • [7] Using humor to engage the public on climate change: the effect of exposure to one-sided vs. two-sided satire on message discounting, elaboration and counterarguing
    Becker, Amy B.
    Anderson, Ashley A.
    [J]. JCOM-JOURNAL OF SCIENCE COMMUNICATION, 2019, 18 (04): : 1 - 18
  • [8] Berk R.A., 1996, Journal on Excellence in College Teaching, V7, P71
  • [9] Effects of jocular instructional methods on attitudes, anxiety, and achievement in statistics courses
    Berk, RA
    Nanda, JP
    [J]. HUMOR-INTERNATIONAL JOURNAL OF HUMOR RESEARCH, 1998, 11 (04): : 383 - 409
  • [10] Bond T. G., 2012, Applying the Rasch Model: Fundamental Measurement in the Human Sciences, DOI [10.4324/9781410614575, DOI 10.4324/9781410614575]
123456