A conceptual framework for indigenous ecotourism projects - a case study in Wayanad, Kerala, India

This paper analyses indigenous ecotourism in the Indian district of Wayanad, Kerala, using a conceptual framework based on a PATA 2015 study on indigenous tourism that includes the criteria: human rights, participation, business and ecology. Detailed indicator sets for each criterion are applied to a case study of the Priyadarshini Tea Environs with a qualitative research approach addressing stakeholders from the public sector, non-governmental organisations, academia, tour operators and communities including Adivasi and non-Adivasi. In-depth interviews were supported by participant and non-participant observations. The authors adapted this framework to the needs of the case study and consider that this modified version is a useful tool for academics and practitioners wishing to evaluate and develop indigenous ecotourism projects. The results show that the Adivasi involved in the Priyadarshini Tea Environs project benefit from indigenous ecotourism. But they could profit more if they had more involvement in and control of the whole tourism value chain.