Big brands big trouble: lessons learned the hard way

被引：0
作者：
Landry, JT
机构：
来源：
HARVARD BUSINESS REVIEW | 2001年 / 79卷 / 09期
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暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：145 / 145
页数：1
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