Press Release by Medco E&P Malaka on Serambi Indonesia Online News Coverage

被引：2

作者：

Mansur, Suraya ^{[1
]}

Harsono, Sari Anggaraini ^{[2
]}

机构：

[1] Univ Mercu Buana, Fac Commun Sci, Study Program Commun Sci, Jl Meruya Selatan 1, Jakarta 11650, Indonesia

[2] Univ Paramadina, Magister Commun Sci, Jl Gatot Subroto Kav 97, Jakarta 12790, Indonesia

来源：

JURNAL THE MESSENGER | 2020年 / 12卷 / 01期

关键词：

Online News Media; Press Release; CSR; Serambi Indonesia; PUBLIC-RELATIONS;

D O I：

10.26623/themessenger.v12i1.1412

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The study aims to analyze the public relations work suitability of PT Medco E& P Malaka related to community empowerment and social responsibility on Education and Training of 40 Acehnese Children in PPSDM-Cepu. International Standard Ambulance given for Pidie Jaya and the support from Medco E&P Malaka in the event Sail Sabang 2018 conducted by the company and press-released by Serambi Indonesia online in 2018. A qualitative approach with a case study method was employed in this study. The results showed that the point of view of journalists/media is dissimilar from the point of view of a company in writing a text. When media tend to publish articles based on a press release distributed by a company, then the company's image and reputation will be affected and become positive.

引用

页码：14 / 29

页数：16

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