Inferences of competence from faces predict election outcomes

被引:966
作者
Todorov, A [1 ]
Mandisodza, AN
Goren, A
Hall, CC
机构
[1] Princeton Univ, Dept Psychol, Princeton, NJ 08544 USA
[2] Princeton Univ, Woodrow Wilson Sch Publ & Int Affairs, Princeton, NJ 08544 USA
关键词
D O I
10.1126/science.1110589
中图分类号
O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];
学科分类号
07 ; 0710 ; 09 ;
摘要
We show that inferences of competence based solely on facial appearance predicted the outcomes of U.S. congressional elections better than chance (e.g., 68.8% of the Senate races in 2004) and also were linearly related to the margin of victory. These inferences were specific to competence and occurred within a 1-second exposure to the faces of the candidates. The findings suggest that rapid, unreflective trait inferences can contribute to voting choices, which are widely assumed to be based primarily on rational and, deliberative considerations.
引用
收藏
页码:1623 / 1626
页数:4
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