GROUP PURCHASE CUSTOMER SATISFACTION RESEARCH BY STRUCTURAL EQUATION MODELING

被引：0

作者：

Yan, Tianshi ^{[1
]}

Gu, Qiwei ^{[1
]}

机构：

[1] Shenzhen Univ, Coll Management, Shenzhen, Peoples R China

来源：

2014 INTERNATIONAL CONFERENCE ON INFORMATION SCIENCE, ELECTRONICS AND ELECTRICAL ENGINEERING (ISEEE), VOLS 1-3 | 2014年

关键词：

E-commerce; Group Purchase; Customer satisfaction; Structural Equation Modeling (SEM); INDEX;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

China Internet Network Information Center (CNNIC)'s report shows e-commerce develops fast in recent years. And the group purchase rose by 244.8% as an emerging market. But there are many commercial disputes and consumer complaints show the immature of this e-commerce mode. Therefore, this article proposed a customer satisfaction model of group purchase with the customer satisfaction degree theory and collected the data by questionnaire; used the structural equation modeling to verify the validity of the assumption and the model.

引用

页码：522 / 525

页数：4

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