Implementing global corporate citizenship: An integrated business framework

被引：3

作者：

Crittenden, Victoria L. ^{[1
]}

Crittenden, William F. ^{[2
]}

Pinney, Christopher C. ^{[3
]}

Pitt, Leyland F. ^{[4
]}

机构：

[1] Boston Coll, Carroll Sch Management, Chestnut Hill, MA 02467 USA

[2] Northeastern Univ, Coll Business Adm, Boston, MA 02115 USA

[3] Aspen Inst, Business & Soc Program, New York, NY 10016 USA

[4] Simon Fraser Univ, Segal Grad Sch Business, Vancouver, BC V6C 1W6, Canada

来源：

BUSINESS HORIZONS | 2011年 / 54卷 / 05期

关键词：

Global corporate citizenship; Operating environment; Management domains; Stakeholders; Social reporting; SOCIAL-RESPONSIBILITY; STRATEGY;

D O I：

10.1016/j.bushor.2011.04.006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Recent economic, social-political, and natural disasters have all served to highlight the fragility of the global marketplace. As such, it is no longer questioned as to whether or not companies should be good corporate citizens; that is a given. Rather, concern in the 21(st) century centers on how businesses can become better global corporate citizens. Unfortunately, without clear guidance regarding how this may be accomplished, global corporate citizenship will remain a fringe activity and not become a critical component of an organization's core business strategy. The integrated framework presented herein identifies key elements and tips for implementing a business-based approach to global corporate citizenship. (C) 2011 Kelley School of Business, Indiana University. All rights reserved.

引用

页码：447 / 455

页数：9

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