SELLING INSURANCE SERVICES VIA CAR SHOWROOMS

被引:0
作者
Lepilkin, S. V. [1 ]
机构
[1] Kyiv Natl Econ Univ Vadym Hetman, Kiev, Ukraine
来源
ACTUAL PROBLEMS OF ECONOMICS | 2012年 / 128期
关键词
car showroom; auto insurance; insurance services; commission reward; insurance tariff;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
The article considers a specific intermediary for selling the insurance services - the car show-rooms. The cooperation mechanism for the participants of the sale channel for the insurance services is studied. Factors determining the efficiency of the insurance services sales through car showrooms are outlined and analyzed.
引用
收藏
页码:272 / 277
页数:6
相关论文
共 16 条
[1]  
*ASOTS AVTOVYROBN, STATYSTYKA PRODAZHU
[2]  
DANNIKOV OV, 2004, THESIS KYIV NATS EKO
[3]  
KNYAZEV SV, 2007, MARKETING USLUG, P94
[4]  
KOTLER F, 2001, MARKETING MENEDZHMEN
[5]  
KRYKAVSKY EV, 2009, MARKETINGOVA POLITIK
[6]  
KUZNETSOV A, 2005, RUSSKY POLIS, P76
[7]  
MYSKIV GV, 2010, NAUKOVY VISNYK NLTU, P235
[8]  
OSADETS SS, 2002, STRAKHUVANNYA PIDRUC
[9]  
PAVLENKO AF, 2005, TEORIYA PRAKTYKA MAR
[10]  
PYLYPCHUK VP, 2010, VCHENI ZAPYSKY SB N, P139