PERCEPTIONS OF STOPOVER DESTINATIONS DURING LONG HAUL AIR TRAVEL: A MIXED METHODS RESEARCH APPROACH IN FOUR COUNTRIES

被引:8
作者
Pike, Steven [1 ]
Kotsi, Filareti [2 ]
机构
[1] Queensland Univ Technol, Sch Advertising Mkt & Publ Relat, 2 George St, Brisbane, Qld 4001, Australia
[2] Zayed Univ, Coll Commun & Media Sci, Dubai, U Arab Emirates
来源
TOURISM ANALYSIS | 2020年 / 25卷 / 2-3期
关键词
Destination image; Stopover; Repertory test; Long haul; Importance-performance analysis; REPERTORY TEST; IMAGE; ATTITUDES; CONSUMER; TOURIST;
D O I
10.3727/108354220X15758301241774
中图分类号
F [经济];
学科分类号
02 ;
摘要
Research into the phenomenon of stopovers during long haul air travel emerged only recently in the tourism literature. In this article a contribution to this new field is made by reporting perceptions of Dubai, in the context of an international stopover destination, during long haul air travel between UK/Europe and Australasia/South Pacific, relative to three competing places (Singapore, Hong Kong, Abu Dhabi). A mixed methods research approach was used. The first stage involved personal interviews with 66 consumers in the UK, France, Australia, and New Zealand to identify salient attributes of stopover destinations, and a pilot survey involving 777 consumers in Australia and France. A refined online survey was then used with a combined sample of 2,000 consumers in the same four markets, to identify determinant attributes of stopover destination attractiveness, as well as Dubai's perceived strengths and weaknesses. The study identified determinant attributes of stopover destination attractiveness that have not featured in destination image research. The results support the propositions that 1) destination image might vary across travel contexts, and 2) there is a positive effect of previous visitation on destination image and attitudinal loyalty. Methodologically the study demonstrates the efficacy of combining the repertory test with importance-performance analysis, in destination image research.
引用
收藏
页码:261 / 272
页数:12
相关论文
共 62 条
[1]  
Aaker DavidA., 1996, BUILDING STRONG BRAN
[2]  
[Anonymous], 2003, J TRAVEL RES
[3]  
[Anonymous], 1996, Journal of Professional Services Marketing, DOI [DOI 10.1300/J090V14N0104, 10.1300/J090v14n01_04]
[4]  
[Anonymous], 1963, MARK MANAG
[5]  
BARICH H, 1991, SLOAN MANAGE REV, V32, P94
[6]   The Effect of Terrorism on Tourism Demand in the Middle East [J].
Bassil, Charbel .
PEACE ECONOMICS PEACE SCIENCE AND PUBLIC POLICY, 2014, 20 (04) :669-684
[7]  
Beaver Allan., 2005, A dictionary of travel and tourism terminology
[8]  
Beirman D., 2003, RESTORING DESTINATIO
[9]  
Boerjan P., 1995, TOURIST REV, V33, P11
[10]  
BOTTERILL TD, 1987, ANN TOURISM RES, V14, P152, DOI 10.1016/0160-7383(87)90059-4