MARKET SHARE ESTIMATION FOR A TRADE ENTERPRISE BY ITS COMPETITIVENESS INDEX

被引：0

作者：

Mizyuk, B. M. ^{[1
]}

Tuchkovska, I. I. ^{[1
]}

机构：

[1] Lviv Commercial Acad, UA-79005 Lvov, Ukraine

来源：

ACTUAL PROBLEMS OF ECONOMICS | 2011年 / 121期

关键词：

competitiveness; factors of competitiveness; trade enterprises; market share; market segment;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The article considers the algorithm for competitiveness estimation of the commercial enterprises of consumer cooperation. Method of market share estimation by the competitiveness index is offered, and basing on the market share estimation method of the concentration level estimation for a market segment is offered as well as a method for estimating the demand for products sold for an enterprise under study; market share estimation for the studied enterprise selling consumer goods is carried out.

引用

页码：125 / 130

页数：6