Portfolio methods for strategic analysis

被引：0

作者：

Szymanowski, W ^{[1
]}

机构：

[1] Agr Univ Warsaw, Fac Wood Technol, Dept Org Econ & Desinging Wood Ind Plants, PL-02528 Warsaw, Poland

来源：

CURRENT ECONOMIC QUESTIONS IN FORESTRY AND WOOD INDUSTRY | 1998年

关键词：

portfolio analysis; BCG; A.D.Little; and McKinsey; methods of strategic analysis;

D O I：

暂无

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

The paper presents portfolio methods for strategic analysis of a firm which include the Boston Consulting Group method (BCG), A. D. Little's matrix (ADL), and McKinsey's matrix. It also contains their evaluation and usefulness for Polish conditions.

引用

页码：207 / 216

页数：10